| Code: | GS2105 | Acronym: | PGSI3 | |
| Predominant Scientific Areas: | ||||
| Teaching Area: | Sociologia |
| Acronym | No. of Students | Study plan | Curriculum Years | ECTS | Contact hours | Total Hours |
|---|---|---|---|---|---|---|
| LGS | 4 | Despacho 6311/08 | 2º | 4 ECTS |
| Theoretical-Practical: | 30,00 |
| Forms: | 0,00 |
Teaching - Hours
|
Portuguese
1 - Provide students with the concepts and other theoretical-practical instruments of management of for-profit and non-profit organizations, at the level of human resources.
2 - Provide students with the concepts and other theoretical-practical instruments of management of for-profit and non-profit organizations, at the level of marketing policies.
3 - Contribute to the interdisciplinary training of senior technicians of social gerontology.
1. Marketing
1.1 Marketing Concept
1.2 The implementation of Marketing in organizations
1.3 Satisfaction, the creation of value for the customer and the development of a sustainable competitive advantage
1.4 Marketing activities
1.5 From Transactional Marketing to Relational Marketing
1.6 Who can use the Marketing philosophy?
1.7 The contribution of Marketing to society
2. Human Resources
2.1 The vision, mission, culture and climate of organizations
2.2 The human factor and its specificities
2.3 Human resources management: evolution, levels of performance and objectives
2.4 Environmental challenges and change
2.5 The human resources information system: the description of functions
2.6 Human resource planning
2.7 Recruitment and selection of human resources
2.8 Performance evaluation
2.9 Training and development of human resources
2.10 The new frontiers of people management
The explanation of the main theories and tools at the level of Marketing and Human Resources Management, combined with the discussion of practical cases, equips students with the necessary skills at this level to be able to apply them in the organizational context where they operate, namely in elderly care services.
| J. Lisboa, A. Coelho, F. Coelho, F. Almeida e A. Martins;Introdução à Gestão das Organizações, Vida Económica, 2011 (3ª Edição) |
| João Carvalho;Organizações não Lucrativas: aprendizagem organizacional, orientação de mercado, planeamento estratégico e desempenho, Edições Sílabo, 2005 |
Theoretical-practical classes, of expository inclination, with place for debate and critical reflection in the classroom.
Avaliação distribuída com exame final
| Description | Type | Time (hours) | Conclusion Date |
|---|---|---|---|
| Attendance (estimated) | Lessons | 30 | |
| Total: | 30 |
Distributed evaluation:
- two tests, with equal weighting in the final classification;
- the minimum grade required in any of the tests is 6.5 values;
Approval with final grade equal to or greater than 10 values, this classification being obtained by the simple average of two written tests, except for non-working students, in which there is 10% weighting of the final grade depending on the presence in classes.
Assessment by final exam:
- grade of the written test, if it is higher than 9.5 values or less than 7.5 values;
- average scores of the written and oral tests, if the first is higher than 7.5 values and less than 9.5 values.
N.A.
In accordance with the Evaluation Regulation in force.
In accordance with the Evaluation Regulation in force.
The expository and debate method is well suited to the objective of learning the theories and the ability to transfer them to the professional contexts of the students.
